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MISCHIEF MAKER. HEART STEALER.

Meet Loki Dawg.
Your friend with a mission.

Clever, loyal and full of love. Loki is the heart behind every can.

The real Loki sitting at home, with his tan coat and dark muzzle

Meet the real Loki — photographed by his family.

LOKI’S STORY

A name with spirit.
A heart for others.

Loki is a tan Staffordshire American Terrier and Blackmouth Cur mix. His recognizable face appears throughout Dawgwater’s original artwork.

Behind the Dawgwater artwork is a real dog with a life full of everyday moments: curling up with his people, keeping them company at home, and heading outside to explore.

Loki’s “I Love You!” message expresses the brand’s compassion for animals. These family photographs offer a closer look at the companion who inspired the brand — from quiet cuddles to walks beside the water.

“All God’s creatures deserve a healthy and happy life.”
Explore Loki’s merchandise
LOKI’S MISSION

More kindness.
More second chances.

Loki’s “I Love You!” message is an invitation to care. The Dawgwater mission aims to help injured animals receive medical attention, recovery support and hope.

Meet the Injured Animal Fund
Loki superhero character artwork from the existing collection
THE REAL LOKI. EVERYDAY MOMENTS.

A life full of love.

Meet the dawg behind Dawgwater through photographs shared by his family. At home, with his people, and out exploring — this is Loki.

Select any photo to see it larger.

Loki sitting at home, with his tan coat and dark muzzle.
The face behind Dawgwater.
Loki relaxing beside the couch and looking toward the camera.
Right at home.
Loki wearing his harness and exploring a wooded trail.
So much to sniff. So much to explore.
Loki curled up with a member of his family on the couch.
Always room for a cuddle.
Loki perched beside a family member in a chair.
Keeping his people company.
Loki sharing a close-up photo with a member of his family.
A little time together.
Loki curled up for a quiet rest.
Taking a well-earned break.
Loki outdoors on a leash among green trees.
Fresh air with Loki.
Loki sitting upright on a chair at home.
His favorite lookout.
Loki on a leash beside a rocky waterside path.
An adventure by the water.
Loki sitting close to someone’s feet.
Happy to be close by.

A little love can make a difference.

Loki’s “I Love You!” message is at the heart of Dawgwater. Get to know the mission his everyday companionship inspired.

Join Loki’s mission

Loki’s rescue stories

A home for verified recovery stories, shared with the permission of the people and partners involved.

Visit rescue stories ↗